I had a couple of revelations over the Christmas holidays. One of them is that project management terminology is pretty cold and unexciting. Yes, it has to be precise but does it have to be such a drag on one’s enthusiasm?
Take the word “Vision”. All very nice but it speaks more to religious or drug-induced hallucinations than anything achievable. “Goal” is better but even that’s not so hot – after-all how many goals get scored out of the number of attempted goals (talking soccer and hockey)? That’s quite a high failure rate.
How about “Ambition” instead? That word says more about desired achievement. An ambition is usually achievable if it’s reasonable and you work hard enough and persistently enough. That word has a much deeper emotional draw for me.